Asurit Limited was established in 1993 to deliver on our pioneering vision of helping businesses by enabling them to offer truly suitable and innovative insurance services.

As a derivative of our values, in 2000 we were one of the first companies, in the UK, to introduce online price comparison services.

In November 2010 the Government launched its campaign to go digital. Smart-Sat was founded in December, in London, to complement this campaign by providing protection for household digital equipment.

In 2011 we created Smart-Sure Ltd and further evolved our services by providing complete insurance administration in-house.

June 2013 – In the first of the group's acquisitions, U-Protect's customer database was acquired. Smart-Cover took over the customers' maintenance contract.

June 2013 - U-Protect’s customer database was acquired. Smart-Cover took over the customers' maintenance contract.

In 2014, we publicly adopted two charters with the Alzheimer’s Society, namely the Financial Services Charter and the Technical Assistance Charter. We were one of the first of our size in the UK to do so, this was acknowledged by the FCA.

In 2016, Asurit purchased the customer bases of four well established businesses, including a London City MGA, to further enhance our market share.

Within the Customer Service department, our “One-Call-One- Solution” strategy brought together all of our existing policies and, following a review in August 2016, paved the way for the development of the Smart-Care process flow.

In 2018 City and Commercial Insurance Company (Guernsey) was acquired and the C&C insurance group formed.

Added School Staff Absence and Rent Guarantee and Legal Expenses in our portfolio

In 2020 we acquired Risk Alliance Direct from the Accelerant Group. C&C International and Risk Alliance Solutions were formed

In 2021 C&C Insurance Company (Seychelles) was formed and Product Guard was acquired.

In 2022 Assuranty Nationwide and Reddbox were acquired.